FOR THE LOVE OF LONDON: THE NEW DESIGN PHILOSOPHY

Over the last few months, I've been thinking a lot about what the next era of Saneux should feel like.

Not just how we present what we make, but what inspires it in the first place.

For the Love of London is the beginning of that story.

A new design philosophy shaped by the city where Saneux began. A city that has always challenged convention, celebrated individuality and found beauty in the unexpected.

It's about looking beyond the bathroom itself, finding inspiration in the world around us and interpreting it in our own way.

For the Love of London is about taking a different approach to inspiration.

Rather than looking exclusively at bathroom design, we're looking at the architecture, fashion, materials, colours and character of the city around us.

A particular shade found in an architectural detail. The warmth of natural timber. The structure of a beautifully tailored coat. The proportions of a traditional London townhouse.

Sometimes that influence is obvious. Sometimes it's simply a colour, a proportion, a texture or a feeling.

It's not about recreating London within a bathroom, but capturing something of its character.

And translating that into products that feel considered, distinctive and unmistakably Saneux.

You'll start to see that thinking come through in new colours, richer textures, warmer materials and a more expressive point of view.

Our HYDE collection is one of the first expressions of this philosophy. Contemporary in its form, but with a renewed focus on warmth, texture and materiality.

English Oak introduces a natural, tactile quality, while Matte Trench offers a more understated, architectural character.

Brompton takes a different direction.

Drawing inspiration from the character of London's iconic Brompton Road, it reinterprets traditional furniture design through a contemporary lens. Elegant proportions, framed drawer fronts and carefully considered details bring a sense of familiarity, without feeling bound by tradition.

Different approaches. Different personalities.

But both part of the same story.

For the Love of London isn't a single collection or a particular aesthetic. It's a way of thinking about design.

For me, this marks the beginning of a new chapter for Saneux.

It's about building on what we've established, while being more curious, more expressive and more confident in our own creative direction.

About paying attention to the details that make something feel special. The things that aren't always immediately obvious, but make all the difference.

And ultimately, creating bathroom products that have character. Products that feel relevant today, but remain considered for years to come.

There is so much more to explore, and so many stories yet to tell.

For the love of design. For the Love of London.

TRAVIS GURR

CREATIVE DIRECTOR